Work
Projects built
for technical clients.
Eagle Engineering & Supply Co.
The Situation: Eagle Engineering & Supply Co. has been doing serious industrial work since 1969. Custom steel fabrication. Thousands of electrical control systems designed and installed. Proprietary material handling equipment used by concrete masonry unit producers across North America. An authorized Eaton power distribution partnership going back to 1972. The problem wasn't that they lacked credibility. They had more of it than most companies their size. The problem was that none of it was visible. A company with patented dispensing technology, 55 years of field-proven engineering, and four proprietary product lines had a web presence that communicated almost none of that to a buyer who landed on it for the first time. The goal wasn't a redesign. It was building a site that finally matched the company. What Made This Project Different Eagle isn't one thing. They fabricate structural steel. They design and install SCADA systems. They manufacture color dispensing equipment for the CMU industry. They distribute Eaton electrical products. They do OT network security through SonicWall. Most industrial companies this broad end up with a website that reads like a list. "We do fabrication. We do controls. We do material handling." No depth, no specifics, nothing a buyer could evaluate against their actual problem. The decision early on: treat each discipline as its own domain with its own content, and build the navigation to make it feel unified rather than scattered. The site needed to work for a quarry operator looking for crushing controls AND a CMU producer looking for a color dispensing system AND a plant manager comparing air scrubber specs — without any of them feeling like they landed on the wrong page.
Scope
What We Built A searchable mega-menu that organizes five service lines without losing the visitor. The navigation is the first thing a prospect uses and the last thing most agencies think carefully about. For Eagle, we built a full mega-menu with five categories (Engineering & Fabrication, Electrical Control Design, Material Handling, Power Distribution, Technology Solutions), each with its own sub-services, descriptions, and contextual content. It's searchable in real time. On the Power Distribution panel, the Eaton logo appears inline — a small detail that immediately communicates the authorized distributor relationship. On mobile, it collapses cleanly into an accordion. Four dedicated product pages built to the standard of a technical datasheet. Eagle's proprietary products — Aerogran™ (granular color dispensing), Xeriflo™ (powder color dispensing), LBS-I20™ (liquid color dispensing), and the Eagle Air Scrubber — are the crown jewels of the business. Each one got a full product page with: A 7–14 row specification table with real engineering numbers (capacity ranges, metering types, transfer distances, CFM ratings) A photo gallery with 9–32 field photos, a full-screen grid overlay, and a lightbox with keyboard navigation Downloadable technical drawings with in-page PDF preview and a separate download button A three-step process diagram showing how the system works A "Why" section with specific, data-backed differentiators — not marketing claims A linked Insights article that updates automatically when the CMS is edited That last detail matters more than it seems. When Eagle publishes or updates an article about the Aerogran system, the product page picks up the new title, subtitle, and cover image automatically. No developer needed. A fully custom CMS that lets the team run the site without touching code. Eagle needed to publish technical articles, post job listings, manage their Eaton product catalog, and update their technology solutions catalog — independently, on their own schedule, without filing a ticket. We built a protected admin portal with two-factor authentication (Google Authenticator) and four separate content editors: Insights editor — rich text with heading formatting, bullet lists, tables, and image upload. Articles publish immediately and appear across the site wherever they're referenced. Careers editor — post positions with requirements, type, and description. Applicants can upload resumes directly from the site. Eaton Catalog editor — manage products by category, add specs and descriptions, update availability. Technology Solutions editor — same structure for the tech and cybersecurity product lines. Every editor has live search, so finding a specific article or product in a long list takes seconds. Every delete requires a two-step confirmation. The whole system is behind TOTP-authenticated access — not a password, a rotating six-digit code. Nine industry pages with content specific to each sector Eagle serves. Aggregate, automotive, chemicals, cement, heavy equipment, mining, wind, power utilities, industrial machinery. Each page describes specifically what Eagle does in that industry — which products apply, which service lines are relevant, what the actual applications look like. Not boilerplate. Not "we serve this industry." An SEO and schema foundation built for how industrial buyers actually search. Every page has a canonical URL, a crafted meta description with real keyword density, and structured data markup appropriate to its content type. The homepage has FAQPage schema with technically specific answers. Product pages have Service schema with offer catalogs. The sitemap covers all 36 public pages with accurate last-modified dates. The organization schema includes coordinates, area served (Michigan through international), and a full offer catalog with 11 products and services. This is the infrastructure that determines whether Eagle shows up when a plant manager searches "granular color dispensing system for CMU" or "industrial air scrubber 20000 CFM Michigan."
Outcome
What This Site Does That Most Industrial Sites Don't A buyer evaluating Eagle's Aerogran system against a competitor can find the capacity range, the metering type, the transfer distance, and the conveying method in a table on the product page. They can download the general arrangement drawing. They can open a gallery of 32 field installations. They can read a technical article about how granular color dispensing compares to powder and liquid systems. They can request a quote with a pre-filled email that already names the product. That's the difference between a site that generates inquiries and one that just confirms you exist. Eagle Engineering & Supply Co. is based in Alpena, Michigan. The site was built by Deneb4.
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